After Publishing — are you prepared?

I’m so excited to announce the new book, Love and Blood, is finished and the ebook is available for pre-orders. This book forced me to dig deep and work the trail of breadcrumbs that I have been leaving for a while. I spent months being sure I collected all the old ones and incorporated them into the new book before I began leaving new crumbs for the next book. Writing a series is hard work! If you write a lot of stand alone novels, it would be so much easier but then I love being able to weave an intricate tapestry that blends together the lives of several characters. JK Rowling was a master and I’ve tried to learn from her. I may die before I get it done with the same style and majesty as she managed, but I’m giving it the novice college try!

With Love and Blood put to bed, of course I realized that I’m not actually finished. Now begins the hard part, the part I hate with a passion – advertising and marketing. Ugh. Let’s say it together — UGH.

Fortunately, I had the blessing of a friend who worked as my PA guru over the last two years and she pointed me in the direction of some good marketing and promo information. She is now writing and publishing novels of her own (more on that later), so I’m forced to market myself again, doing all the things that she once managed for me. I hate it. There, truth is told.

There are many marketing and promotion opportunities out there. Some are more successful than others as I have discovered over the years. For me, I like having others help me but this does insist that I trust others to manage promotions. Thankfully, through networking I have met professional and wise folks who will help me by managing blog tours and facebook promos, solicit readers and do facebook and twitter blasts for reasonable prices. I have met some wonderful podcasters who have been kind to me and have helped me by allowing me to advertise or be interviewed and that helps promote my work. I’ve found websites that do newletter blasts to thousands of audience/readers and that saves me gobs of emailing.

Many of the best promotions cost money. Whoever said self-publishing was a cheap way to go, never wrote and developed a quality product or spent the effort to find and advertise to various markets. Promotions cost money. Yes, $10 here or $15 there, a $45 for a month of this or $77 for a huge blast of that. It adds up and for someone who doesn’t sell thousands of books (though I hold hope high), the money is mostly unrecouped. Though I will say with each new book, my visibility improves, my reputation spreads and the want to help promote is stronger. 

So why do it? Well, if I want to be seen and heard I have to try. If I want any audience to spread the word, I need to be seen. And if I want to be seen, then I need to get there the best ways I can. Spending money is a necessity but I try to spread it across the best platforms for me.

Advertising aside, the rest of the marketing must be managed by self through individual posts across social media. The worst of this is the time it takes. Well-managed (a bit every day or scheduled once a week), and it doesn’t eat up your other duties (like life or writing), but again, it requires focus and dedication given to one purpose.

It’s obvious to me why people have secretaries, personal and virtual assistants, spokespersons, managers, etc. Because most people don’t want to do this stuff. It’s a pain. Had I the money I’d hire it off permanently. But, oh well.

Back to the point. Love and Blood is out. I’ve programmed and hired those I need to help me, arranged for emails and promos and the like. I’ll start my own ads and promos this week. And then I cross my fingers and hope for the best.

You can pre-order and get the ebook while it is .99cents. It will go up in October. The print book should be released on Sept 21. You can order signed copies through my Contact page.

If you are self-publishing, be prepared for what comes after the delight of finishing and publishing the final product. The work – the real work – is only beginning! Be prepared to meet it with knowledge of your responsibilities and your wallet. Go into the “afterward” with focus and preparation. As you learned about publishing your book before you did it, take time to learn about marketing before you get there. It will pay off in royalties and dividends. Good luck!

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OTHER NEWS:

The Instagram #pinyourpen campaign is over. I did 57 or so weeks, over a year of Monday morning pens both exotic and novelty. Hard to believe. I’m sure there will be a pen or two coming up but the steady stream is over. It was great fun.

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CONGRATULATIONS TERRI!

My friend and once PA, Terri Wilson is now an author! She has one novella published and a new book releasing Aug 28! Here’s your link. Follow her on Amazon and do check her out. I love this new cover. (I feel like a proud teacher!) This is an up-and-coming author, so invest early!

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What’s coming up for me?

     FIRESIDE WITH THE PHOENIX, monthly LIVE Facebook chat is Aug 30, noon. Come to my Facebook Author Page and share 15 minutes with me.  It goes by very fast.

     I’m doing a live poetry reading on Aug 31 at 10am for The Andi Thought Ladies Thoughtful Book Festival. It’s a free Virtual Festival from 10am-6pm. There are all sorts of goodies going on during, so check it out. Here is a link to more info. I’ll be reading social issues poems. My reading will be on Zoom and there will not be a recording.

     Be sure to sign up for my newsletter because my readers get goodies and info that isn’t anywhere else. Want to be in the know? That’s the secret. Next newsletter is due out in a few days!

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I remain, Yours Between the Lines,

Sherry

The Vagaries of Social Media

Lately I’ve had some online friends who decided to pull back and disappear from Facebook, Twitter, Instagram and other social media sites. Most of them cite similar reasons for taking protracted breaks. Reasons include: stress, mental health, disgust, tiredness, lack of fun and time consuming. Ah, the vagaries of social media!

I did not want to be on Facebook but when my first book came out, my publisher practically insisted. “If you want to sell books you need an audience and to do that you need Facebook. And Twitter. And….

Well I was already on Twitter, and had been for about a year. But I dragged my feet about Facebook because I didn’t care to post about sneezing or what I ate for lunch, or how I spilled my coffee or where the cat threw up. I really did NOT want to be involved in such a banal, trivial and cliché world. But I joined.

I kept my interactions simple and limited myself to general notes on weather, inspiration, book promotion, and things about writing. Took me a while to learn how to fill everything out and make it work. Than I learned about the ability to have a “page” and more learning commenced as I tried to build an author page (which is why I was there in the first place).

When I started to find familiar faces “out there,” I settled in with a little more confidence. I still kept my personal interactions to a minimum and never disclosed anything too personal. I’m still this way. But gradually I began to see the trouble with “social” media” and why the vagaries sent people away.

I wanted, and still sometimes want, to go away too.

Seems we’ve forgotten how to be civil. We don’t allow people to have a personal opinion that differs with ours. We have forgotten how to debate and be respectful of others’ ideas. We don’t approve of people who are different. We are self-centered and narcissitic. If we aren’t selfie-ing our friends to death, we are meme-ing ad nauseum or else we are selling and selling and selling and selling. It gets tiresome and exhausting and boring and did I mention tiresome?

Social media has made us antisocial (not everyone, of course, I speak generally here). It seems to have brought out the bigots, the racists, the homophobes, the misogynists, the anti-everyone, the social media platform builders and sellers, the buy-me-and-no-one-else-crowds and the folks who drowned out my Notifications with their posts of 57 new pictures every day.

What happened to being social? Where is the “how are you?” Where are the folks who are interested in you just for you? Where are the people who can share a little and then engage a lot?

It is no wonder that people are stressed about social media. It’s a madhouse of nasty innuendo, bad language, constant buy-buy-buy or sell-sell-sell, political vitriol (it has to do with who is #45), sickness, excuses and complaints. People are taking a break by the droves because the vagaries of social media are turning us into people we don’t like. 

Knowing this I wonder why we can’t be different, better, more social and stress a lot less?

Take a good hard look at your feeds. If you are a business, then sell. But remember to gain notice you have to be social too. Are you putting out a thousand pictures all over everyone’s feed? Stop. Give me 10 now and maybe 10 more later. I don’t need every single photo of your trip. Or else use the custom notifications and send only to those who really want to know the intimate details.

Yes, let us see the new baby, the new kitty, the graduation, the success, the bestseller, the solo at church, the blue ribbon and the first day of school. We are interested in your big moments. But exercise some caution before you get in too deep about your personal life. (And as a suggestion, stop broadcasting to the public when you are away from the house. Use the friends only for that and keep yourself safer). Sharing is caring. Too much sharing is overkill. Social media has become the overkill valley. No wonder we’re all wanting to run away back to the lives we know and love.

Let’s do a little less finger pointing, harassing, shaming and bullying. Let’s be SOCIAL and be kind. Let’s be curious and interested about others even though you want to yell “BUY MY BOOK.”  Remember that social media serves a purpose. It’s not a retail store (unless you have a business page). Want to get some fans? Be social before you be the salesperson.

And stop letting the vagaries of social media drive you, your friends, and me away because we need to stop stressing, worrying and recovering. Let’s be FUN! There’s a thought, right?

Let’s make Social media a social thing again and maybe we won’t trouble ourselves with the vagaries ever again.

I remain, Yours Between the Lines,

Sherry

Spring has sprung
in winter’s grip.
Summer’s begs that
either slip,
as Mother Nature
nurses her fat lip.

~Sherry Rentschler  (c) Apr 2018 in honor of the wacky weather

National Poetry Month arrived April 1 and during the next thirty days I take great pleasure discussing the ins and outs of free verse, making bizarre limericks, giggling over e.e. cummings, immersed in Baudelaire or Yeats, and wishing I was in Paris during the time of the beat poets.

For most folks, Poetry Month is something they hear about on Pubic Television (and therefore avoided) or from school (and therefore avoided), or in passing on the internet or social media sites (and dismissed as done by college kids or rappers). Such perceptions are a shame too, because National Poetry Month is all about discovery and learning, finding pleasure in seeing the world in new ways. 

Because we need to read poetry and let it help us discover our world in ways news and scholars and schools do not.

I heard someone say, “Poetry. Just rhyming words about things over my head.” Such remarks remind me that poetry doesn’t reach “the common man” because we never stressed the common man poems. It was all Iliad, Shakespeare, Chaucer, and Keats. And we groaned, remember? (well, I didn’t, but my friends certainly did).

More, the above comment carries weight because poetry, once the style of telling stories has passed into the background. You don’t find it in Kohl’s or Walgreens or the grocery store. It’s not in the magazines (but once or twice a year) for April and perhaps Christmas. Kids talk about it at school just long enough to get to lunch where they can discuss “real literature” like Hunger Games, Game of Thrones, and Wonder, or discuss the latest comic book/graphic novel that became a blockbuster movie (Marvel, anyone?).

Sadly, the very people discussing the latest blockbusters and listening to their playlists on their phones, are missing some of the best moments in quotable literature. According to CNN, “Fewer than 7% of Americans polled in 2012 had read a work of poetry at least once in the past year — down from 17% in 1992, according to a national survey (PDF) by the U.S. Census Bureau on behalf of the National Endowment for the Arts. That decline in participation was the steepest found in any literary genre.”

What we need to emphasis to our children and each other, is poetry is the short, short, short, story. A poem can define a moment, bring us together in surprise or sorrow, encapsulate a thought, and help us to understand ourselves in brilliant and usually brief ways. Just look at Maya Angelou or Mary Oliver and how easily we come to share their understanding. No, you don’t need to read Dante’s Inferno (though you really would enjoy it), when you can read William Carlos Williams or even Dylan Thomas. Truth is simple. And poetic.

No, poetry isn’t mainstream anymore. But if you hang out on Twitter or Instagram and you search for poetry or poets, you’ll be amazed at the real poems being shared and quotes coming from them. Many don’t even realize the poem that originated a quote but are surprised to realize that poetry made the words quotable. Take the great poet, Alexander Pope in his An Essay on Criticism, Part II , 1711:

Ah ne’er so dire a Thirst of Glory boast,
Nor in the Critick let the Man be lost!
Good-Nature and Good-Sense must ever join;
To err is Humane; to Forgive, Divine.

Poetry is more about us than we realize. Poetry is us. We sing it and the songs we sing become markers of our lives. We quote snappy lines, sometimes not realizing the words are ancient or even Nobel Prize winning. 

Do we need to know that? Nope. What we need to do is read more poetry. We need to not “go gentle into that good night” but rage against poetry’s invisibility. Help others to see the beauty all around them. Start with a child’s poem such as the insightful Shel SIlverstein. Or even Dr Seuss.  But let us dust off our old tomes and read….and celebrate Poetry Month, every month. Let our children become the natural poets of the future. Start now.

 There are so many good poets and poems out there. Sure we need to read the classics to discover the artful phrase, to understand the development of the art form, to hear the triumph in epic verses. But does that matter in the long term? Nope. What we need to do today is introduce each other to the modern poets and create a love for common words defining life in uncommon ways. To restore our wonder and excitement. To show us that we can know profound things and be better for the knowing. Poetry does this and so much more.

Let us read some poetry. Share with a friend. Just one poem. Maybe once a week or, better yet, once a day. Don’t do it with anyone if you are nervous or shy. Read it alone. Think and enjoy.

But read poetry. It will improve you, delight you, surprise and shock you. It can enrich you and prevent the inevitable ennui that comes with time.

Be invited in. See the world through rose colored glasses. Or in the boldest colors of reality.

Poetry matters.  Check out some of the ones mentioned here or ask your friends what they are reading. Go on an adventure and allow yourself to be surprised. See your world through creative, fresh eyes and maybe you’ll be inspired to write a poem or two yourself. Share with children and let’s all be a little more free verse in our lives.

Happy reading!
I remain, Yours Between the Lines,

Sherry