Over the next four Mondays before Christmas, I am writing some small letters to Santa. In each letter I will express my gratitude, and make my wishes known. Here is my second letter, a big one from the heart:

NOTE:  THIS LETTER WAS MEANT FOR DEC 10, BUT DELAYED DUE TO NO INTERNET FOR SEVERAL DAYS. THIS WEEK’S LETTER WILL APPEAR WED DEC 19.

P.S. no promotional links provided during these thank yous.

Bless You, Selfless Ones

Dear Santa,

I don’t want to confuse you. Last time I wrote about the mentors and asked you to bless them with good things for all the lessons and support they give so generously. This letter I’m asking you to recognize the selfless supporters. I know it sounds like I’m repeating myself, but I’m not.

The supporters are those who have lifted me up, held me aloft, without asking me to spend money or to repay them. These people gave of their time to market, promote, assist and in general, showcase me. They did not expect any payment, never asked for any, and never will. They are a rare breed of individual and I want to thank them. Some may also be, or have been, mentors, but for the most part they are a unique persons with unique gifts.

First, let me thank a man who seems to have faded out of my life. Ron Shaw. He was the first person to put me on the radio thanks to an introduction arranged by Robbie Cox. Ron Shaw and I shared a love of stories and poetry. And that first time on the radio put me into new hands, and helped me to meet other new people. In fact he put me on the radio twice. And it was free. Yup. Free. I want to send him special blessings for taking a chance on me.

Then I need to thank Ms Musu Bagura for taking me on the radio for Focus on Women’s Magazine with La Femme de Prose. I remember feeling so nervous. Suddenly I was going to be speaking to other women writers (the primary audience). Musu was wonderful and set me at ease. I worked with her twice but it left a deep appreciation in me.

Along the way I’ve been blessed with several more supporters who interviewed me on the radio or in person. Thanks goes to G.W. Pomichter, Sage IA and crew at Hangin’ With Web Show for putting me ON air. That was 15 minutes of “ohmygodwhatamidoing” and I was so grateful. 

Coming soon on the heels of Hanging With was Yvonne Mason and her show Off the Chain. Yvonne and I are old friends now despite only having met in person once. There was an instant connection. Yvonne has been a hard core supporter and has had me on air with her over six times. Free. Such amazing chances she takes on this woman. Santa, be especially good to her.

This led to my meeting Laurie Kehoe and her radio show Author’s Corner. Our connection is short so far but I want to know her better, after the generous hour she gave me on air. We share so many likes. It is a friendship I look forward to having and growing. She blessed me so much, so please return the favor, Santa.

The first person who ever did an article about me, an interview, was Anna Mittower. Anna is a writer, photographer and Cosplayer and soon after I met her she went overseas to teach English in Korea. It was years before I saw her again. She may not realize how much she helped me with that first article. Then came others – Linda Allbritten, Dave Michael Jackson, Jenna Brooks, Mary Deal, Robbie Cox, Kimberley O’Malley, Kim McDougall, Terri Wilson, Don Massenzio, PJ L’Rue, Ravannah Rayne – and each one allowed me to shine, showcased by them. This is a singular honor, to let someone else put a glow in your space. For free. Without expectation of compensation, reward or recompense. Bless them fully, Santa.

Santa, these supporters – these selfless, giving angels – are unique because they give without asking for anything in return. They give without charge. They give without leaving behind guilt or expectation. I adore them more than I can say for the support and love they gave to me. “Thank you,” isn’t enough of a gift, so I’m hoping you’ll look extra kindly on them this year.

You might be thinking, Santa, that I should be mentioning friends and family. I agree but that letter is yet to come. These people are the ones who are mostly faceless or invisible, who give without reward, who have supported, promoted and marketed and made a difference in my life. Profoundly. No words I say will ever be adequate, Santa, so please find a way to shower them with extra blessings filled with love. And those I whose names I have forgotten, please bless them because they matter even if I’m too old to remember them by name.

My author life began ten years ago. I have been overwhelmed with kindness and generosity of spirit and many gifts that raised me up and helped me to fly. I never want to lose sight of those who put me on the early path and keep giving to me, people who never asked for money, nor changed me for any time or aid. I hope you are able to show them how well I remember, how I will never forget, Santa. My blessings are many and they were free. Just like love.

Another letter next week Santa. We’re closing in on Christmas! Merry Christmas to you and yours.

I remain, Yours Between the Lines,

Sherry

Happy Halloween, NaNo, & News

This is the last post for October. In just two days it will be Halloween, the spookiest, creepiest, giggle-fest of the year. I decorate on October 1 and I do enjoy the ghoul-fest, despite not having children. I have such great memories of trick-or-treating, but I think the reason my joy remains is the care Mother took in explaining WHY we did the things we did. Understanding helped make the holiday indelible and I thought I’d share with you.

Since the 1920s, kids in North America have been doing trick or treating. The idea is to dress up (so the real ghosts and goblins think you are part of them and don’t bother you), then you go door to door and ask for treats in lieu of a trick being played on the owner. Those who don’t give treats are tricked with soap or toilet paper (in the more gentle and benign tricks).  In those countries where they dress up, the costumes must be scary. Only in America will you find the custom has been altered to include the sexy, cute and Disney. 

Give good treats to appease the spirits. Long ago, the food was left on the doorstep and the spirits were invited to take what they wished and be happy. Can you imagine leaving unguarded chocolate on your front porch? Yikes! I don’t know what would be worse, the melting, the ants or the stampede!

Don’t forget to leave out a glowing Jack-O-Lantern! The lighted gourd actually began long ago in Europe. You carved out a turnip (not a pumpkin) and put an ember in it so that it told the roaming spirits that the house was taken or protected. Without the lighted lantern, you might be possessed! It was the Irish who brought the custom to America and found the pumpkin, then changed the custom.  The Jack-O-Lantern is named after the will-o-the-wisp, or the jacks, who were believed to spirts who hung out in the marshes and bogs.

Knowing some of the Halloween customs gave the holiday life for the little kid in me and I learned to love and not fear the fun. I think it’s why creepy and spooky highlights my writing, because I am not afraid to go deep into the dark. For only in the dark do you see the light.

I hope you share the customs of the day with your friends and children, then have a most haunting candy-fest. Remember to stay safe, and share some of your goodies with your children. haha

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honeymoon kids

HAPPY ANNIVERSARY! Yesterday was my 29th wedding anniversary. Hard to believe it’s been that many years! My hubby and I spent the day being lazy and cuddly, enjoying each other’s company and then going out to dinner. I am blessed to have found such an amazing human being with whom to share my life. As with so many things in my life, I think about how I show long standing relationships with my characters and how I share the rich relationships. Nothing in my emotional life is wasted, every joy and sorrow is personal and fodder. But I must say, in this special moment of knowing and loving someone for so long, the depth of our caring is so much more mature than it has ever been and I make note how he and I manifest that love. A writer never forgets that every moment is noteable. But Happy Anniversary my love. Let’s go for another 29 years.

National Novel Writing Month

In just a couple days, National Novel Writing Month begins again! I’m in! I hope you will join me. Make your preparations now:  find a writing spot, identify your writing buddies, get all you snacks and papers together and mentally prepare for the daily write. If you are used to it, then get that outline ready to go. I’m poetphoenix on the website. Let’s hook up.

This year will be epic. I’ll give you updates at least weekly – stay tuned for videos too.

WRITER NEWS

You know what I’ve said about how important it is to market and promote, right? So here’s what’s been happening with me.

A great many events have been going on helping to market my latest release, LOVE AND BLOOD.

– Kicked off my promotion with an interview by my friend and fellow author Yvonne Mason of Off The Chain on blogspot radio. What fun! She’s showcased every book over the last few years and is a strong and generous supporter of Indie Authors. Check out her diverse archives!

– Hanging With Web Show has been a staunch supporter and hard marketer of all my books and right now they are heavily promoting Love and Blood. Check out their podcasts and see what Featured Authors they have because you might discover something new for your reading list.

–  Jennifer Wedmore of Wickedly Innocent Promotions worked a Facebook release for the book.

–  Jodi Hunley Bird of Ruby Red Romance Reviews, fostered me for Foster An Author 2018. As a fostered author, she promoted me for a week, from Oct 22-26 and wonderful promotions gave my book delicious exposure. Plus I made new contacts on Twitter, Instagram and on my Facebook page! If you haven’t done this program before (this was my first time), then I recommend you give it a try next year. #FAA4 #FosterAnAuthor #FAA2018

– On Oct 26, Laurie Kehoe interviewed me on blogspot radio program, Authors Corner. What a fun hour! If you missed the advertisement about it, please check it out. We talked writing, the new book and books we loved by others. It was a free interview and what a gracious gift to an Indie Author like me. Check into her archives too because she interviews all sorts of cool folks!

– Coming up, I’m a part of the 2018 Halloween Pub Crawl, and you can sign up! All you have to do is join a bunch of groups. Then starting Oct 31, the groups will give out passcodes which you will need to collect and then return to the main page and turn in on a form. The more passcodes you collect, the more entries you get to win. What do you win?  Some books and a $250 Amazon gift card! So what are you waiting for? The crawl only lasts 48 hours once it starts!

–Coming up on October 31, Silver Dagger Book Tours is going to do a month long showcase of my books. YOU CAN SIGN UP AND HELP! Go here and join in on the party. I will thank you!

-Finally, if you want a treat, join me for my monthly live chat, FIRESIDE WITIH THE PHOENIX, on my Facebook Author page, Hallloween day 1pm EDT for 15 min (or so) of craziness. No telling what I might do on that spooky day!

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As you can see, marketing is both a pain and important. You can’t skip it if you expect to sell books or gain visibility. I hate doing it, but doing it means someone new might learn about me. So help me by checking out these fabulous people (and maybe they will be helping you later.

If you have read any of my books, I would be very grateful for your support by leaving me a review on Amazon, Goodreads and BookBub. Your love is always best shown by reviews. Authors think of them like hugs.

NEWSLETTER!!! Going out by Halloween! Sign up NOW.

Hope your Halloween is FRIGHTFULLY fun.

Yours Between the Lines (and in the dark)

Sherry

This last week has been extremely stressful and busy. With the launch of my new book, Time and Blood, I’ve been caught up in marketing, promotions and sales. Over the last month, I participated in three Facebook events, spent Halloween doing a series of Facebook live events, worked ad designs for four books into a Holiday sales catalog, appeared on Yvonne Mason’s blogtalk radio show Off The Chain and topped everything off with beginning National Novel Writing Month (NaNoWriMo). WHEW. To say I was tired over the weekend would be an understatement. 

I had good news. Saturday I discovered that my new book Time and Blood hit the Amazon Hot New Release list. Yes, the list is updated hourly and I didn’t stay there, but I did show at #3. 

Every author I know dreams of hitting the bestseller list. I didn’t hit #1 but just knowing you’ve breached the top 10 is incredible. Here’s how I found out that I managed to crack into the Bestseller lists in my categories:

The actual statistics are located on the book details about your categories:

I admit that I am humble bragging. I’ve never had any success like this and so it is both humbling and amazing enough that if I don’t tell someone, it might seem as though it didn’t happen. The ranking success is so fluid and changes so often (so much), that when a moment like this happens, you capture it and move on — but you have to say, “Look, for just a moment, I shone.”

Anyone who wants to be published needs to realize how much time and money goes into marketing and promoting your work. You cannot sit on your hands and expect the world to discover you, not if you are an Indie author. Unless you have a PR firm to do the work for you, you – the author – must seek out promoters and venues where you get maximum visibility. And in a world where self-publishing is beginning to proliferate the market, rising to the top is unbelieveably challenging. If you have a large following of friends and family who can help, that is a boon. I don’t have a large cadre of either so that hurts me. 

And unfortunately there are many authors who won’t buy your work and support you unless you are in their inner circle. I’ve noticed that once you achieve a Bestseller ranking (Amazon, NYT or USA Today), that you move into “inner circles” where those authors and their readers continue to promote and purchase you. You stay hot as long as you keep publishing. Until then it’s promote, sell, promote, push, advertise, promote. Endlessly.

But for the rest of us who are lucky to sell maybe 50-100 books, we’re doomed to sit on the outside and wonder how we get noticed. That’s where the marketing and publicity comes back — as you work to find reviewers and venues to be seen and heard.  You might say authors are a bunch of ouroboros. What I mean is that we must live, eat our own tails to be reborn and live again. We eat our sales in marketing and publicity, in order to make more sales and eat our tales again. It is the endless circle of renewal, the infinity sign. Unfortunately most Indie authors find publicity and marketing costs more than the resulting profits. So how do you measure success?

It’s a tough road and why anyone who thinks they will start off making a living as an author is crazy. But if you work hard, then you may have a moment like me, and know someone has noticed you. It is humbling and exciting.

I measure success not just in these statistics. My successes come in much smaller doses: the sale of a book to a new friend, an old friend anxiously waiting to purchase your new book, a dividend payment that is only $3 which means, “hey, you sold a print book!” Success is not in large dollars but in the moments that validate what you do. Oh yes, statistics and “bestseller” titles are coveted and precious, but the real success comes when you know realize that you have stories to tell and someone, somewhere, is reading them.

Then you begin again, because writing is like breathing, you simply must. And hope lives.

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Which brings me to my next subject, NaNoWriMo. Five days in and I’m on track, even a little ahead of schedule. If you’re like me, you are discovering that you must schedule work time and balance your seclusions with the requirements of life. If you live alone, bless you. You have the right-of-way of the rest of us who are juggling children, spouses, boy/girl friends, laundry, furry families, jobs, meals, shopping, bills, and sleep. 

I am happily married to a newly retired husband. The silent time I used to enjoy is now filled with another body. Fortunately he understands my need for quiet space to write. And I take that space. Not all are as fortunate, especially with demanding jobs or young children. Family cooperation can be a premium achievement. I get it.

What do you do? You have to stand up and demand the time for your. Your writing is important. Whether you take 30 minutes or three hours, what you need should be recognized even compromised for your health and happiness. Perhaps you can take the time at lunch, before bed, after supper. (I do some best work in the shower or in the tub. haha)

Whatever you do, do it because you want it and help your significant others (family and bosses) to  understand your needs. Then discard the guilt and work your muse. Let the words flow. It may take some extra effort but isn’t the joy worth it?

My NaNo count for the last five days is: 12,173. When the minimum is 1667 a day, that puts me 3,838 words ahead, and that’s more than a two day cushion. Cushions are good, like emergency funds in the bank. In the event of unforeseen circumstances (family emergency, sickness- me or others) I have some extra to help tide me over. And if nothing extraordinary happens, then I will finish early.

Confession. I’ve veered off outline. Yes, I’m a plotter. This is meant to be the bones of my sequel to Time and Blood, so I’m trying to get all my ideas down on paper. It will be an editing monster later but the important ideas will be on paper. Still, twice I’ve drifted away from my outline and had fun doing it. I’m just letting myself go where the characters want to go. Swallow your editor and give yourself permission to have fun. Word count is the goal. Content will be massaged later.

How do you measure success during NaNo? For me, success is butt-in-chair everyday with writing. Success is meeting your word goal but success is also not measured by numbers but in personal growth. Are you doing more than you used to do? Did you do more than yesterday? Are you more focused? Success may be in the self-discovery. Allow yourself to realize personal success not just a happy word goal.

Tell me how you are doing and how you are managing your time. I’d love to hear from you. I’d like to know, How Do YOU Measure Success (and when)?

Next week, let’s talk about getting tired and frustrated and how you can push through it.

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What’s next? I’m appearing at Authors Invade Columbia this Saturday Nov 11, in Columbia, SC, 10 am – 3pm. Come out to see us if you are close. It would be delightful to meet you.

Until we meet again,
I remain, Yours Between the Lines,
Sherry