After Publishing — are you prepared?

I’m so excited to announce the new book, Love and Blood, is finished and the ebook is available for pre-orders. This book forced me to dig deep and work the trail of breadcrumbs that I have been leaving for a while. I spent months being sure I collected all the old ones and incorporated them into the new book before I began leaving new crumbs for the next book. Writing a series is hard work! If you write a lot of stand alone novels, it would be so much easier but then I love being able to weave an intricate tapestry that blends together the lives of several characters. JK Rowling was a master and I’ve tried to learn from her. I may die before I get it done with the same style and majesty as she managed, but I’m giving it the novice college try!

With Love and Blood put to bed, of course I realized that I’m not actually finished. Now begins the hard part, the part I hate with a passion – advertising and marketing. Ugh. Let’s say it together — UGH.

Fortunately, I had the blessing of a friend who worked as my PA guru over the last two years and she pointed me in the direction of some good marketing and promo information. She is now writing and publishing novels of her own (more on that later), so I’m forced to market myself again, doing all the things that she once managed for me. I hate it. There, truth is told.

There are many marketing and promotion opportunities out there. Some are more successful than others as I have discovered over the years. For me, I like having others help me but this does insist that I trust others to manage promotions. Thankfully, through networking I have met professional and wise folks who will help me by managing blog tours and facebook promos, solicit readers and do facebook and twitter blasts for reasonable prices. I have met some wonderful podcasters who have been kind to me and have helped me by allowing me to advertise or be interviewed and that helps promote my work. I’ve found websites that do newletter blasts to thousands of audience/readers and that saves me gobs of emailing.

Many of the best promotions cost money. Whoever said self-publishing was a cheap way to go, never wrote and developed a quality product or spent the effort to find and advertise to various markets. Promotions cost money. Yes, $10 here or $15 there, a $45 for a month of this or $77 for a huge blast of that. It adds up and for someone who doesn’t sell thousands of books (though I hold hope high), the money is mostly unrecouped. Though I will say with each new book, my visibility improves, my reputation spreads and the want to help promote is stronger. 

So why do it? Well, if I want to be seen and heard I have to try. If I want any audience to spread the word, I need to be seen. And if I want to be seen, then I need to get there the best ways I can. Spending money is a necessity but I try to spread it across the best platforms for me.

Advertising aside, the rest of the marketing must be managed by self through individual posts across social media. The worst of this is the time it takes. Well-managed (a bit every day or scheduled once a week), and it doesn’t eat up your other duties (like life or writing), but again, it requires focus and dedication given to one purpose.

It’s obvious to me why people have secretaries, personal and virtual assistants, spokespersons, managers, etc. Because most people don’t want to do this stuff. It’s a pain. Had I the money I’d hire it off permanently. But, oh well.

Back to the point. Love and Blood is out. I’ve programmed and hired those I need to help me, arranged for emails and promos and the like. I’ll start my own ads and promos this week. And then I cross my fingers and hope for the best.

You can pre-order and get the ebook while it is .99cents. It will go up in October. The print book should be released on Sept 21. You can order signed copies through my Contact page.

If you are self-publishing, be prepared for what comes after the delight of finishing and publishing the final product. The work – the real work – is only beginning! Be prepared to meet it with knowledge of your responsibilities and your wallet. Go into the “afterward” with focus and preparation. As you learned about publishing your book before you did it, take time to learn about marketing before you get there. It will pay off in royalties and dividends. Good luck!

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OTHER NEWS:

The Instagram #pinyourpen campaign is over. I did 57 or so weeks, over a year of Monday morning pens both exotic and novelty. Hard to believe. I’m sure there will be a pen or two coming up but the steady stream is over. It was great fun.

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CONGRATULATIONS TERRI!

My friend and once PA, Terri Wilson is now an author! She has one novella published and a new book releasing Aug 28! Here’s your link. Follow her on Amazon and do check her out. I love this new cover. (I feel like a proud teacher!) This is an up-and-coming author, so invest early!

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What’s coming up for me?

     FIRESIDE WITH THE PHOENIX, monthly LIVE Facebook chat is Aug 30, noon. Come to my Facebook Author Page and share 15 minutes with me.  It goes by very fast.

     I’m doing a live poetry reading on Aug 31 at 10am for The Andi Thought Ladies Thoughtful Book Festival. It’s a free Virtual Festival from 10am-6pm. There are all sorts of goodies going on during, so check it out. Here is a link to more info. I’ll be reading social issues poems. My reading will be on Zoom and there will not be a recording.

     Be sure to sign up for my newsletter because my readers get goodies and info that isn’t anywhere else. Want to be in the know? That’s the secret. Next newsletter is due out in a few days!

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I remain, Yours Between the Lines,

Sherry

If you are participating in National Novel Writing Month, NaNoWriMo, then as of yesterday you should have broken the 20K mark. That is, provided you’ve met or exceeded your word goals ever day. I had to skip Veterans’ Day on Saturday but by last night I stopped with 25,838 words. I’m ahead of the program thanks to working hard early on to be sure I had a buffer. And I learned there is a very good reason for doing so and it has nothing to do with being able to skip a day (because I don’t usually skip). The reason is because by mid month you have entered into what author Jim Butcher calls. . . . 

THE GREAT SWAMPY MIDDLE.

You can read Jim Butcher’s take on the Swampy Middle but let me paraphrase. It is the moment in the book when you’ve charged along and suddenly you’ve met your goals and you are in the middle, rambling along, maybe worry-free and suddenly it dawns on you that you really are working in circles, that you lost the goal somewhere and now, You. Are. Lost. The page is blank. The ideas are floating away and you are afraid to admit to anyone that YOU HAVE NO CLUE WHAT TO DO.

It’s okay. I’ve been there. I took a big swim in the Swamp once and I lost my entire month because I couldn’t save myself. Since that time I’ve given myself an outline with several out clauses. That’s right, I built in escape holes so I could go play (if I got lost or bored) and still be able to get back to the main story. Clever, right?

Jim Butcher says you get yourself out of being lost by planning for a HUGE event in the middle of the book! That’s right, do something big and give yourself time to plan for it and then when the swampy middle arrives you have a way to get through it by blowing it up with something wild or wowie or amazing. And then you get back on track and you’ve never really left the main story.

He’s so clever. I bow to the master.

I do something like that but not as great or dramatic. I get my characters to stop and tell a story. I get them to recount something that happened before or after the book, as if to explain something to one of the other characters. It works well because it allows me to explore a new idea, keep working with the characters I already have in play and I challenge my muse to find the way back with the same characters.

Works every time. I also plan for this by leaving myself a side outline of possible tales to recount. These are the fun or funny things that I may not use in the book but will keep my heart delighted (and you never know, you might use these stories for freebies later – I intend to do just that!).

So now it’s time to push forward with that oar in your boat of uncertainty and guide yourself through that swampy bog middle of your story. It may take you another 15K or so (which is about right) and you’ll be sitting around Nov 20, but that gives you plenty of time to finish the last 15K with the best climax and ending you’ve ever done. 

Meanwhile, get some snacks, your music, your candle or your favorite blanket. Reconnect with your inner self and then wade confidently into the darkness. You are about to enter the dank, the most terrifyingly best, creepiest, coolest, part of your NaNo. And the next week will be very challenging.

From here on out, never fear the Great Swampy Middle, the Foggy Bog. Look forward to it. It will always come and you can prepare and even be excited at the challenge. After that, NaNo is always a breeze. People will wonder how you managed. Just tell them, you have a secret path through the bayou.

You can do it. I can’t wait to hear your stories. Just don’t look back. You don’t want to know what’s chasing you.

I’ll be back before Thanksgiving and we’ll talk about gratitude. Until then, keep writing. Stay focused and get some sleep.

OH! And remember, DURING NaNo – THERE IS NO DELETE BUTTON! (we need words!)

I remain, Yours Between the Lines,
Sherry

Truth. This morning I realized it was Monday. I hadn’t written my blog post! Honestly folks, I’m neck-deep in final book edits, did a live chat on Facebook on Saturday Aug 26, watched Eclipse 2017 last Monday and had a variety of workers/delivery people at the house — okay, so maybe I’m making excuses but real life does have a way of pushing some things out of your mind. Despite my PAA reminding me last Thursday to start my blog, I let it slip away. So let’s catch up.

First, the eclipse last week was incredible. We live in one of the “almost total” area, 98.7%. Not total darkness, not even a real twilight for us, but then everything turned a bit hazy green, shadows sharpened, crescent shadows were everywhere and I was as excited as a kid going to her first birthday party. The shadow shot is from my driveway and the crescent shot my husband took with his smartphone through glasses (that’s why it looks dark). That’s as close as we came to a full eclipse. For me, it was as if I experienced the big bang. I am so easy to please and hey, a once in a lifetime experience!

Confession. We plan to see the total eclipse in 2024 by going to Indiana (warning, family!).

Besides the multitudes of people passing through our place this last week (Sears, Trugreen, ValuePest, Salvation Army, Schwans, UPS) and being a total and complete distraction, not much else happened. Everyone’s been planning for the kids to head back to school, and wondering if a roundabout built in a major intersection would be done in time for school.

And yes, it is done and people are acting like they’ve never driven a circle before. Indeed most have not if they have never been overseas or to another large metropolitan area. It is a bit laughable to hear people cheering how they successfully navigated a circle. I don’t mean to be mean, but honestly, it’s a circle.

I suppose it isn’t nice to laugh at people’s discomfiture, but from the videos posted online, it is funny to listen to people breathe and laugh at themselves when they realize there was nothing to their fear. I laugh harder when they say, “oh I didn’t realize it was only a circle.” Too rich.

As for what’s happening with me? I’m working on the final edits of my new book, Time and Blood. Later this week, my PAA and I will get together for the oral read through. That’s always painful, long and often funny. Next week, I will write about why that is so important.

(Please note the reference books:  Words’Worth by Jane Riddell; How to Write Dazzling Dialogue by James Scott Bell; Writing Fight Scenes, by Rayne Hall; and Revising and Self-Editing, by James Scott Bell)

Also next week I should be working with my cover designer, Marisa-rose Robyn, owner of Cover Me Darling designs to do the exciting new cover. Marisa did the covers for my books, The Gypsy Thorn (my last book), Breaking the Glass Slipper and The Book of Now. She’s won several awards lately and will make my book shine. Her cover work on The Book of Now has won a couple awards. 

At the end of September/first of October, Cassy Roop of Pink Ink Designs will do the formatting for the new book. She did the formatting for The Book of Now and Breaking the Glass Slipper. The interior of The Book of Now won an award from Independent Press Awards (IPA). 

You can see why I revisit designers and formatters who do fine work. And yes, they are worth the money. Please pay for quality work. And if you decide to do your own covers, learn how to do them well and learn about the various genres including fonts and colors. Or do as I do and leave it to the award-winning professionals. They will make you look good!

A few personal notes. I do a Fireside With the Phoenix live Facebook chat at the end of every month. Most of the time I discuss a little something about writing, make some thanks yous, answer questions sent to me, and talk about upcoming events, giveaways, or contests. You don’t want to miss these going forward. Trust me. Keep an eye to my Facebook Author page for the when and time of each live chat.

Finally, every Monday I like to participate in #pinyourpen. It’s a fun way to showcase your favorite handwriting tool. Some like fountain pens and others like ballpoint. Some like gel pens and others collect quill pens. Whatever you like, be sure to join in on Facebook, Twitter and Instagram and show me yours. This is mine for this week.

Thanks for stopping by for a bit of this and that. See you next time.

Until then, I remain,