After Publishing — are you prepared?

I’m so excited to announce the new book, Love and Blood, is finished and the ebook is available for pre-orders. This book forced me to dig deep and work the trail of breadcrumbs that I have been leaving for a while. I spent months being sure I collected all the old ones and incorporated them into the new book before I began leaving new crumbs for the next book. Writing a series is hard work! If you write a lot of stand alone novels, it would be so much easier but then I love being able to weave an intricate tapestry that blends together the lives of several characters. JK Rowling was a master and I’ve tried to learn from her. I may die before I get it done with the same style and majesty as she managed, but I’m giving it the novice college try!

With Love and Blood put to bed, of course I realized that I’m not actually finished. Now begins the hard part, the part I hate with a passion – advertising and marketing. Ugh. Let’s say it together — UGH.

Fortunately, I had the blessing of a friend who worked as my PA guru over the last two years and she pointed me in the direction of some good marketing and promo information. She is now writing and publishing novels of her own (more on that later), so I’m forced to market myself again, doing all the things that she once managed for me. I hate it. There, truth is told.

There are many marketing and promotion opportunities out there. Some are more successful than others as I have discovered over the years. For me, I like having others help me but this does insist that I trust others to manage promotions. Thankfully, through networking I have met professional and wise folks who will help me by managing blog tours and facebook promos, solicit readers and do facebook and twitter blasts for reasonable prices. I have met some wonderful podcasters who have been kind to me and have helped me by allowing me to advertise or be interviewed and that helps promote my work. I’ve found websites that do newletter blasts to thousands of audience/readers and that saves me gobs of emailing.

Many of the best promotions cost money. Whoever said self-publishing was a cheap way to go, never wrote and developed a quality product or spent the effort to find and advertise to various markets. Promotions cost money. Yes, $10 here or $15 there, a $45 for a month of this or $77 for a huge blast of that. It adds up and for someone who doesn’t sell thousands of books (though I hold hope high), the money is mostly unrecouped. Though I will say with each new book, my visibility improves, my reputation spreads and the want to help promote is stronger. 

So why do it? Well, if I want to be seen and heard I have to try. If I want any audience to spread the word, I need to be seen. And if I want to be seen, then I need to get there the best ways I can. Spending money is a necessity but I try to spread it across the best platforms for me.

Advertising aside, the rest of the marketing must be managed by self through individual posts across social media. The worst of this is the time it takes. Well-managed (a bit every day or scheduled once a week), and it doesn’t eat up your other duties (like life or writing), but again, it requires focus and dedication given to one purpose.

It’s obvious to me why people have secretaries, personal and virtual assistants, spokespersons, managers, etc. Because most people don’t want to do this stuff. It’s a pain. Had I the money I’d hire it off permanently. But, oh well.

Back to the point. Love and Blood is out. I’ve programmed and hired those I need to help me, arranged for emails and promos and the like. I’ll start my own ads and promos this week. And then I cross my fingers and hope for the best.

You can pre-order and get the ebook while it is .99cents. It will go up in October. The print book should be released on Sept 21. You can order signed copies through my Contact page.

If you are self-publishing, be prepared for what comes after the delight of finishing and publishing the final product. The work – the real work – is only beginning! Be prepared to meet it with knowledge of your responsibilities and your wallet. Go into the “afterward” with focus and preparation. As you learned about publishing your book before you did it, take time to learn about marketing before you get there. It will pay off in royalties and dividends. Good luck!

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OTHER NEWS:

The Instagram #pinyourpen campaign is over. I did 57 or so weeks, over a year of Monday morning pens both exotic and novelty. Hard to believe. I’m sure there will be a pen or two coming up but the steady stream is over. It was great fun.

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CONGRATULATIONS TERRI!

My friend and once PA, Terri Wilson is now an author! She has one novella published and a new book releasing Aug 28! Here’s your link. Follow her on Amazon and do check her out. I love this new cover. (I feel like a proud teacher!) This is an up-and-coming author, so invest early!

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What’s coming up for me?

     FIRESIDE WITH THE PHOENIX, monthly LIVE Facebook chat is Aug 30, noon. Come to my Facebook Author Page and share 15 minutes with me.  It goes by very fast.

     I’m doing a live poetry reading on Aug 31 at 10am for The Andi Thought Ladies Thoughtful Book Festival. It’s a free Virtual Festival from 10am-6pm. There are all sorts of goodies going on during, so check it out. Here is a link to more info. I’ll be reading social issues poems. My reading will be on Zoom and there will not be a recording.

     Be sure to sign up for my newsletter because my readers get goodies and info that isn’t anywhere else. Want to be in the know? That’s the secret. Next newsletter is due out in a few days!

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I remain, Yours Between the Lines,

Sherry

The Vagaries of Social Media

Lately I’ve had some online friends who decided to pull back and disappear from Facebook, Twitter, Instagram and other social media sites. Most of them cite similar reasons for taking protracted breaks. Reasons include: stress, mental health, disgust, tiredness, lack of fun and time consuming. Ah, the vagaries of social media!

I did not want to be on Facebook but when my first book came out, my publisher practically insisted. “If you want to sell books you need an audience and to do that you need Facebook. And Twitter. And….

Well I was already on Twitter, and had been for about a year. But I dragged my feet about Facebook because I didn’t care to post about sneezing or what I ate for lunch, or how I spilled my coffee or where the cat threw up. I really did NOT want to be involved in such a banal, trivial and cliché world. But I joined.

I kept my interactions simple and limited myself to general notes on weather, inspiration, book promotion, and things about writing. Took me a while to learn how to fill everything out and make it work. Than I learned about the ability to have a “page” and more learning commenced as I tried to build an author page (which is why I was there in the first place).

When I started to find familiar faces “out there,” I settled in with a little more confidence. I still kept my personal interactions to a minimum and never disclosed anything too personal. I’m still this way. But gradually I began to see the trouble with “social” media” and why the vagaries sent people away.

I wanted, and still sometimes want, to go away too.

Seems we’ve forgotten how to be civil. We don’t allow people to have a personal opinion that differs with ours. We have forgotten how to debate and be respectful of others’ ideas. We don’t approve of people who are different. We are self-centered and narcissitic. If we aren’t selfie-ing our friends to death, we are meme-ing ad nauseum or else we are selling and selling and selling and selling. It gets tiresome and exhausting and boring and did I mention tiresome?

Social media has made us antisocial (not everyone, of course, I speak generally here). It seems to have brought out the bigots, the racists, the homophobes, the misogynists, the anti-everyone, the social media platform builders and sellers, the buy-me-and-no-one-else-crowds and the folks who drowned out my Notifications with their posts of 57 new pictures every day.

What happened to being social? Where is the “how are you?” Where are the folks who are interested in you just for you? Where are the people who can share a little and then engage a lot?

It is no wonder that people are stressed about social media. It’s a madhouse of nasty innuendo, bad language, constant buy-buy-buy or sell-sell-sell, political vitriol (it has to do with who is #45), sickness, excuses and complaints. People are taking a break by the droves because the vagaries of social media are turning us into people we don’t like. 

Knowing this I wonder why we can’t be different, better, more social and stress a lot less?

Take a good hard look at your feeds. If you are a business, then sell. But remember to gain notice you have to be social too. Are you putting out a thousand pictures all over everyone’s feed? Stop. Give me 10 now and maybe 10 more later. I don’t need every single photo of your trip. Or else use the custom notifications and send only to those who really want to know the intimate details.

Yes, let us see the new baby, the new kitty, the graduation, the success, the bestseller, the solo at church, the blue ribbon and the first day of school. We are interested in your big moments. But exercise some caution before you get in too deep about your personal life. (And as a suggestion, stop broadcasting to the public when you are away from the house. Use the friends only for that and keep yourself safer). Sharing is caring. Too much sharing is overkill. Social media has become the overkill valley. No wonder we’re all wanting to run away back to the lives we know and love.

Let’s do a little less finger pointing, harassing, shaming and bullying. Let’s be SOCIAL and be kind. Let’s be curious and interested about others even though you want to yell “BUY MY BOOK.”  Remember that social media serves a purpose. It’s not a retail store (unless you have a business page). Want to get some fans? Be social before you be the salesperson.

And stop letting the vagaries of social media drive you, your friends, and me away because we need to stop stressing, worrying and recovering. Let’s be FUN! There’s a thought, right?

Let’s make Social media a social thing again and maybe we won’t trouble ourselves with the vagaries ever again.

I remain, Yours Between the Lines,

Sherry

Seasonal Changes and Mid-Year Review

The temperature may be 90 degrees outside and the A/C is definitely cranked down inside, but there are signs everything is about to switch over to a new season. I’m ready, are you?

(my house and I know we aren’t there yet, but hey…!)

When I was at the grocery store a few days ago, the magazines are touting “soups to warm you” and “easy casseroles for tailgating,” and snuggly quilts to make for those chilly nights. Covers display autumnal designs with pumpkins and warm colors of gold and orange. Domestic magazines are encouraging us to take our families on the ghost tours. In other words, Summer may have us firmly in her grasp but Autumn is pacing in the wings and she’s not far away.

Which is why I thought now was a good time to catch up with a mid-year review with what’s news and include what’s happened to be sure we’re ready for a change season.

UPCOMING NEW RELEASE: First, the July newsletter gave subscribers a first look at the new book cover! I followed this up with a release on Facebook, first on the Cover Me Darlings page and then on mine. Now you get to see the final front cover:

I’m completely crazed for this divine cover by Marisa-rose Wesley of Cover Me Darlings. The upcoming events are wonderfully captured. Hoping to for a SEP 21 RELEASE. No pre-order info yet.  If you want to be ready for the new book, then begin with the prequel, THE GYPSY THORN. Here’s a teaser and a link.
LATEST CHAT: I’ve done a Live Chat every month. Hope you’ve been listening. The latest one promised exclusive content for newsletter subscribers. August will begin those surprises. Catch up on the latest video here.  Newsletter subscribers can sign up here.

INSTAGRAM: Are you following all the pens I’ve been showing every Monday on Instagram? Here is the one for this week — you’re seeing it here the same time I’m posting on IG. Only two left after today. What a cool year of pens it has been. You can always scroll back through my IG and revisit them.

UPCOMING EVENT:  Find me next at Book ‘Em North Carolina, an author signing designed to fight against illiteracy. This will be my third time with them. The event is Sep 22, Robeson Community College, NC and the event is FREE. All you pay for are the books you buy. There are about 35 authors and publishers scheduled to attend. Plus there will be some panels and those are free too. Hope to see you. Here is the website with more info. Come by and mention this blog post and you’ll get a little something extra with my compliments.

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ON THE HORIZON: I was given a great idea and I am going to implement it right away. The suggestion was that I do some specialized videos about each of the books in my Evening Bower series, to include information about the characters plus read a snippet from each book. 

I like that idea and so I will begin this information right away! The first video will appear soon and be about Midnight Assassin. The second will be at the end of August and cover The Gypsy Thorn. The third will be about Time and Blood and appear around mid September. In the vids I will introduce you to characters, give you information about the plot and read something from the book. I will mention particulars about the characters that may enhance your experience with the story.

All this will be in preparation of the newest book’s release. Just before it comes out, I will do a teaser video (TBA) and mention some secrets that have never been discussed. Sound like fun?

Exact dates TBA in the newsletter, in here, and on my Facebook Author page. It’ll be FUN!

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There’s MORE!  FAN FICTION WRITERS!

My special book, Vampire Vignettes is planned for late spring 2019 (guessing). This book will be scenes that never made it into the regular novels of the Evening Bower. I have planned scenes between Drahomira and Franklin, Destin and Reaper, Rhea and Cooke…and so many more. But here’s where YOU come in.

I’m going to offer readers of the series a chance to have their fan fiction vignette INCLUDED in this book. You won’t be paid royalties when published, but you will have your own chapter in the back under Fan Fiction and you’ll be a published author too! Thinking right now up to three stories. More info on this coming.

If you have read the novels and plan to read the new book, then you will have all the information you need to do a fun vignette (of course I will happily answer any questions). Lighthearted is the key. They may be dark but they have to have some quirk to make me smile and must capture the established flavor and voice of the character. Look for specifics by the end of the month. I’m VERY excited about this and look forward to helping you out too.

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With the upcoming change of season, I’m changing too. I love the longer nights and the darker shadows.  New books keep me excited and the prospects ahead are as moonlight from a full moon. The changes make me want to write more….more….more!

Thank you for stopping by. Watch my newsletter and Facebook author page for updates, and of course, the Monday posts here. 

I remain always, Yours Between the Lines,

Sherry