This last week has been extremely stressful and busy. With the launch of my new book, Time and Blood, I’ve been caught up in marketing, promotions and sales. Over the last month, I participated in three Facebook events, spent Halloween doing a series of Facebook live events, worked ad designs for four books into a Holiday sales catalog, appeared on Yvonne Mason’s blogtalk radio show Off The Chain and topped everything off with beginning National Novel Writing Month (NaNoWriMo). WHEW. To say I was tired over the weekend would be an understatement. 

I had good news. Saturday I discovered that my new book Time and Blood hit the Amazon Hot New Release list. Yes, the list is updated hourly and I didn’t stay there, but I did show at #3. 

Every author I know dreams of hitting the bestseller list. I didn’t hit #1 but just knowing you’ve breached the top 10 is incredible. Here’s how I found out that I managed to crack into the Bestseller lists in my categories:

The actual statistics are located on the book details about your categories:

I admit that I am humble bragging. I’ve never had any success like this and so it is both humbling and amazing enough that if I don’t tell someone, it might seem as though it didn’t happen. The ranking success is so fluid and changes so often (so much), that when a moment like this happens, you capture it and move on — but you have to say, “Look, for just a moment, I shone.”

Anyone who wants to be published needs to realize how much time and money goes into marketing and promoting your work. You cannot sit on your hands and expect the world to discover you, not if you are an Indie author. Unless you have a PR firm to do the work for you, you – the author – must seek out promoters and venues where you get maximum visibility. And in a world where self-publishing is beginning to proliferate the market, rising to the top is unbelieveably challenging. If you have a large following of friends and family who can help, that is a boon. I don’t have a large cadre of either so that hurts me. 

And unfortunately there are many authors who won’t buy your work and support you unless you are in their inner circle. I’ve noticed that once you achieve a Bestseller ranking (Amazon, NYT or USA Today), that you move into “inner circles” where those authors and their readers continue to promote and purchase you. You stay hot as long as you keep publishing. Until then it’s promote, sell, promote, push, advertise, promote. Endlessly.

But for the rest of us who are lucky to sell maybe 50-100 books, we’re doomed to sit on the outside and wonder how we get noticed. That’s where the marketing and publicity comes back — as you work to find reviewers and venues to be seen and heard.  You might say authors are a bunch of ouroboros. What I mean is that we must live, eat our own tails to be reborn and live again. We eat our sales in marketing and publicity, in order to make more sales and eat our tales again. It is the endless circle of renewal, the infinity sign. Unfortunately most Indie authors find publicity and marketing costs more than the resulting profits. So how do you measure success?

It’s a tough road and why anyone who thinks they will start off making a living as an author is crazy. But if you work hard, then you may have a moment like me, and know someone has noticed you. It is humbling and exciting.

I measure success not just in these statistics. My successes come in much smaller doses: the sale of a book to a new friend, an old friend anxiously waiting to purchase your new book, a dividend payment that is only $3 which means, “hey, you sold a print book!” Success is not in large dollars but in the moments that validate what you do. Oh yes, statistics and “bestseller” titles are coveted and precious, but the real success comes when you know realize that you have stories to tell and someone, somewhere, is reading them.

Then you begin again, because writing is like breathing, you simply must. And hope lives.

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Which brings me to my next subject, NaNoWriMo. Five days in and I’m on track, even a little ahead of schedule. If you’re like me, you are discovering that you must schedule work time and balance your seclusions with the requirements of life. If you live alone, bless you. You have the right-of-way of the rest of us who are juggling children, spouses, boy/girl friends, laundry, furry families, jobs, meals, shopping, bills, and sleep. 

I am happily married to a newly retired husband. The silent time I used to enjoy is now filled with another body. Fortunately he understands my need for quiet space to write. And I take that space. Not all are as fortunate, especially with demanding jobs or young children. Family cooperation can be a premium achievement. I get it.

What do you do? You have to stand up and demand the time for your. Your writing is important. Whether you take 30 minutes or three hours, what you need should be recognized even compromised for your health and happiness. Perhaps you can take the time at lunch, before bed, after supper. (I do some best work in the shower or in the tub. haha)

Whatever you do, do it because you want it and help your significant others (family and bosses) to  understand your needs. Then discard the guilt and work your muse. Let the words flow. It may take some extra effort but isn’t the joy worth it?

My NaNo count for the last five days is: 12,173. When the minimum is 1667 a day, that puts me 3,838 words ahead, and that’s more than a two day cushion. Cushions are good, like emergency funds in the bank. In the event of unforeseen circumstances (family emergency, sickness- me or others) I have some extra to help tide me over. And if nothing extraordinary happens, then I will finish early.

Confession. I’ve veered off outline. Yes, I’m a plotter. This is meant to be the bones of my sequel to Time and Blood, so I’m trying to get all my ideas down on paper. It will be an editing monster later but the important ideas will be on paper. Still, twice I’ve drifted away from my outline and had fun doing it. I’m just letting myself go where the characters want to go. Swallow your editor and give yourself permission to have fun. Word count is the goal. Content will be massaged later.

How do you measure success during NaNo? For me, success is butt-in-chair everyday with writing. Success is meeting your word goal but success is also not measured by numbers but in personal growth. Are you doing more than you used to do? Did you do more than yesterday? Are you more focused? Success may be in the self-discovery. Allow yourself to realize personal success not just a happy word goal.

Tell me how you are doing and how you are managing your time. I’d love to hear from you. I’d like to know, How Do YOU Measure Success (and when)?

Next week, let’s talk about getting tired and frustrated and how you can push through it.

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What’s next? I’m appearing at Authors Invade Columbia this Saturday Nov 11, in Columbia, SC, 10 am – 3pm. Come out to see us if you are close. It would be delightful to meet you.

Until we meet again,
I remain, Yours Between the Lines,
Sherry

November brings a delightful sensory overload of autumn colors as the landscape trades green for crimson and burnt umber. Delicious aromas tempt our palates with hints of apple and pumpkin pie. And leaves skitter across pavements as winter winds whisper of cooler nights and the approaching holidays. But November for me, and for many millions of other writers, heralds the beginning of something else…something wicked this way comes! National Novel Writing Month or NaNoWriMo.

So, exactly what is this thing that has social media buzzing and writers around the globe stocking up on chocolate, coffee, wine and notebooks?

NaNoWriMo (nanowrimo.org) is a writing challenge: complete a novel of 50,000 words during the month of November. It sounds daunting, right? Novice writers, journalists, bloggers, and established authors from around the world accept this gauntlet toss. “Time to write your novel!” is the cry that echoes from libraries, coffee houses, living rooms, dorm rooms, church basements, kitchen tables, and park benches. I answer the call again this year with classic excitement and this will be my sixth consecutive year.

Today, my hope is to help you feel this same enthusiasm and why you should join me.

Whether you are an author with several books, a studying writer, or just someone who thinks they might like to try writing a novel, there are several lessons and takeaways from this month of self-torture.

First, by participating in NaNoWriMo, you announce to the world that you have a voice needing expression. Perhaps you like telling short stories or children’s tales. Maybe you prefer sitting up late and thinking of spine chilling ghost stories. Does heart-palpitating romance get your blood racing? Or would you rather be a cop on a beat in 2250 fighting off dangerous robot robbers. Vampire hunters anyone? Or maybe now is the time to tell your grandmother’s story, the one she has shied away from because she’s too humble to recount her youthful exploits. Whatever your genre or reason, whatever your experience or lack of it, NaNo offers everyone a chance to attempt storytelling.

Another joy of NaNo is no one has to see what you write. This isn’t a show and tell. You only need to share your work if you wish. Though the fun of the process is sometimes reading pieces of your work to others (who also read theirs to you) and laughing over particularly funny or out of context moments. After all, you must produce 50,000 words and they don’t always make sense. And they probably are hard won. Because NaNo teaches you to swallow your inner editor and just write. A valuable lesson to learn and carry into your future.

Most writers and participants fear the word count. That’s 1,667 words a day. Although it may not sound very daunting, you soon discover how tricky it is. There are days when you write like crazy. And other days when you can barely find ten good words. Don’t forget your life will keep interrupting you. Kids, family, job, neighbors, your pets, sleep – all things that will be roadblocks. NaNo is nothing if not challenging. To add to the confusion we have holidays and school breaks at the end of the month so better plan for those, too.

Truthfully, I never focus too long on the word count. It’s a goal, and there are rewards and prizes if you achieve it. However, that’s not really the point of NaNo. What you learn is that where there is a will, you make a way. You learn to make time to write. You establish a writing habit, a daily, butt-in-chair attitude. Surprisingly, writing daily gradually becomes a craving and a need, like breathing. It only takes two weeks to make a habit and three weeks to make that habit stick. We’re going to have four weeks to perfect our compulsion. We’re golden!

Most of all, NaNoWriMo provides a chance to interact with other writers, people like you who feel the need to stretch their inky nibs and see what tale sleeps just beneath the muse’s surface.

I mentioned that even established writers participate in NaNoWriMo. Water for Elephants by Sara Gruen and The Night Circus by Erin Morganstern (took her two NaNo’s) were products of this crazy, writing month. My novels (Midnight Assassin, Breaking the Glass Slipper, The Gypsy Thorn, and Time and Blood) all began from an outline and 30 days of NaNoWriMo!

NaNo gives you the chance to discover the writer sleeping in you and the stories you have waiting to explode. You may discover there’s more to you than you ever imagined because you gave yourself a chance to find out. A leap of faith in your storytelling ability.

That’s why I NaNo and why you should, too.

Join me at nanowrimo.org, my username is poetphoenix. I’ll gladly be your writing buddy even if you aren’t in my region (Charlotte, NC). C’mon, we’ll do this together and have some fun! And don’t worry about being alone — millions others, just like us, will be doing it too. 

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REMINDERS:  Time and Blood is available for pre-order here. If you’ve read The Gypsy Thorn, then you are ready for this new paranormal romance series, Evening Bower. Going to be quite a ride folks, so come with me.

ALSO:  The ebook version of By Light Betrayed-Poetry of the Vampires, is only ON SALE for 99cents during OCTOBER. On Nov 1 it goes back up to $3.99. So get a copy now and enjoy some seductive and creepy vampire poems. Just…leave the light on. There is also a preview of Midnight Assassin – A Tale of Lust and Revenge in the back! So 99cents is a great value.

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Finally, please join me for my monthly Fireside with the Phoenix Facebook LIVE chat on Saturday, October 28 at 11 a.m. EDT. I’ll be talking NaNo, show you some books to help you with your scary writing, and I’m going to make a Vampire’s Kiss LIVE (that’s a drink). So come for the fun – it’s only about 15 minutes. I will answer questions live, too.

Okay I’m off to stock up on coffee, cream, chocolate, snacks, pencils and paper for the printer. See you next week as we celebrate Halloween with some creepy good fun.(Now go register for NaNo).

As always thank you for dropping by.
I remain, Yours Between the Lines,
Sherry

Author Photographs

By now you know how crazy I am about helping Indie Authors produce books that are at least as professional looking as traditionally published neighbors. What that means is making sure every Indie book doesn’t look homemade or amateurish by comparison. I’ve written about getting professional book covers and professionally formatted interiors as well as investing in a knowledgeable editor.

Yet one item continues to drag down Indie books and I’m here to help you ensure your book does not fall into that trap — the Cheesy Author Photograph.

When someone picks up your book, they examine your cover, read your blurb and then check out your author photo when they read who you are. Assuming your cover design is first rate and your book blurb is sharp and concise, what remains for that first impression is the author picture. And there you are in a grainy, cell phone close up, acting goofy. Your book is a mysterious bit of fantasy and you look like a comic. Epic fail.

You’ve destroyed your image and probably your brand unless you write comedy. So let me give you some tips to be sure your author photo is as professional as the rest of your book.

First, be sure you go professional. Ditch the idea that a quick snapshot taken as a selfie or by your best friend’s roommate will do the trick. You invested good money in a cover, an interior, an editor and so you must now do the same for a photographer. A good author photo will last you for a few years and is the professional image that does a couple things:

• It says you are a professional. You are a business and not a hobby. You want to be taken seriously for your hard work and you have an image/brand that is important.
• A professional photo highlights your good side, showcases your personality and you let your readers see that part of you which they will look for in the books to come.

Next, your author photo highlights your genre, albeit subtly. If your genre is romance, then perhaps you want a photo that is soft and wistful. You could take it outdoors and dress in pastels or even fancy dress if you write historical fiction. If you write mystery, you can sit and stare away as if you see something we cannot. Be serious but not too serious. If you write crime drama, maybe your photo will be black and white and you lean against a lamp post or are catching a taxi. You probably aren’t smiling in this one. Fantasy, be fanciful and maybe in the woods or on the lake, or at a tea party. Whatever you choose, make it fit your genre.

Make it fit your age. If you are older, don’t try to look like you’re 18 again. A good black and white photo can highlight (and disguise) a great deal. Ask your photographer what he/she recommends. Whatever you do, make sure you are act and look natural. Readers want to see people in their authors and not more characters.

Stay away from gimmick shots. I know you love the sex aspect – -and yes, sex sells books. But not for your author photo! Unless, of course, you write erotica and porn, then maybe you want your author photo to show you in your nightgown. Or not. Let’s go with not. Anyway, don’t get your picture in the bed or in the bath or hanging upside down in the garage. If you write sports or fitness, by all means go to the gym or get a shot in your sport. But don’t do it just for shock and awe or “because you want to be different.” That kind of different doesn’t look professional and silly is a hard brand to lose once it is applied.

So get a photographer that is experienced in author head shots. HEAD SHOTS. Yes, sure you can have your picture taken in the cemetery on a tombstone if you write urban fantasy about vampires or beasts. Heck it worked for Rob Thurman. But you aren’t her. Sure you can take your photos with your dogs and horses. It worked for Carolyn Haines. She’s best-selling. But again, you aren’t her and maybe you should worry about something more established until you have her success.

Your photographer can tell you what he/she recommends for you. Because of your age or your coloring. I will warn you against dressing in black and white. Unless you plan to shoot in black and white and then check with your photographer. I was told that gray works better.

Here’s a good shot and it’s me!

Spend money for a good photograph. And no, it won’t cost you like your cover, formatting, and editor will. I got a great deal for less than $100. And I got 10 various shots in color and black and white. Standard prices run from the low end like mine to around $200. Check references and go look at photos taken in the past. Find a photographer who “gets” you. 

And here’s a fun BAD shot, a selfie of me screwing around

Don’t be afraid to show some personality but remember, saying “cheese” doesn’t mean you have to be cheesy about it. Skip the urge to selfie. Remember, one day this picture could be the shot heard – or seen – around the world. Imagine — the magazine shows a photograph of you, the serious, best-selling, professional author. Think on that and smile for the camera.

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My new book is scheduled for release on Oct 31. Get ready! Read The Gypsy Thorn while you wait and please leave me a review. I thank you!

Thanks for stopping by,
I remain, Yours Between the Lines,
Sherry