This last week has been extremely stressful and busy. With the launch of my new book, Time and Blood, I’ve been caught up in marketing, promotions and sales. Over the last month, I participated in three Facebook events, spent Halloween doing a series of Facebook live events, worked ad designs for four books into a Holiday sales catalog, appeared on Yvonne Mason’s blogtalk radio show Off The Chain and topped everything off with beginning National Novel Writing Month (NaNoWriMo). WHEW. To say I was tired over the weekend would be an understatement. 

I had good news. Saturday I discovered that my new book Time and Blood hit the Amazon Hot New Release list. Yes, the list is updated hourly and I didn’t stay there, but I did show at #3. 

Every author I know dreams of hitting the bestseller list. I didn’t hit #1 but just knowing you’ve breached the top 10 is incredible. Here’s how I found out that I managed to crack into the Bestseller lists in my categories:

The actual statistics are located on the book details about your categories:

I admit that I am humble bragging. I’ve never had any success like this and so it is both humbling and amazing enough that if I don’t tell someone, it might seem as though it didn’t happen. The ranking success is so fluid and changes so often (so much), that when a moment like this happens, you capture it and move on — but you have to say, “Look, for just a moment, I shone.”

Anyone who wants to be published needs to realize how much time and money goes into marketing and promoting your work. You cannot sit on your hands and expect the world to discover you, not if you are an Indie author. Unless you have a PR firm to do the work for you, you – the author – must seek out promoters and venues where you get maximum visibility. And in a world where self-publishing is beginning to proliferate the market, rising to the top is unbelieveably challenging. If you have a large following of friends and family who can help, that is a boon. I don’t have a large cadre of either so that hurts me. 

And unfortunately there are many authors who won’t buy your work and support you unless you are in their inner circle. I’ve noticed that once you achieve a Bestseller ranking (Amazon, NYT or USA Today), that you move into “inner circles” where those authors and their readers continue to promote and purchase you. You stay hot as long as you keep publishing. Until then it’s promote, sell, promote, push, advertise, promote. Endlessly.

But for the rest of us who are lucky to sell maybe 50-100 books, we’re doomed to sit on the outside and wonder how we get noticed. That’s where the marketing and publicity comes back — as you work to find reviewers and venues to be seen and heard.  You might say authors are a bunch of ouroboros. What I mean is that we must live, eat our own tails to be reborn and live again. We eat our sales in marketing and publicity, in order to make more sales and eat our tales again. It is the endless circle of renewal, the infinity sign. Unfortunately most Indie authors find publicity and marketing costs more than the resulting profits. So how do you measure success?

It’s a tough road and why anyone who thinks they will start off making a living as an author is crazy. But if you work hard, then you may have a moment like me, and know someone has noticed you. It is humbling and exciting.

I measure success not just in these statistics. My successes come in much smaller doses: the sale of a book to a new friend, an old friend anxiously waiting to purchase your new book, a dividend payment that is only $3 which means, “hey, you sold a print book!” Success is not in large dollars but in the moments that validate what you do. Oh yes, statistics and “bestseller” titles are coveted and precious, but the real success comes when you know realize that you have stories to tell and someone, somewhere, is reading them.

Then you begin again, because writing is like breathing, you simply must. And hope lives.

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Which brings me to my next subject, NaNoWriMo. Five days in and I’m on track, even a little ahead of schedule. If you’re like me, you are discovering that you must schedule work time and balance your seclusions with the requirements of life. If you live alone, bless you. You have the right-of-way of the rest of us who are juggling children, spouses, boy/girl friends, laundry, furry families, jobs, meals, shopping, bills, and sleep. 

I am happily married to a newly retired husband. The silent time I used to enjoy is now filled with another body. Fortunately he understands my need for quiet space to write. And I take that space. Not all are as fortunate, especially with demanding jobs or young children. Family cooperation can be a premium achievement. I get it.

What do you do? You have to stand up and demand the time for your. Your writing is important. Whether you take 30 minutes or three hours, what you need should be recognized even compromised for your health and happiness. Perhaps you can take the time at lunch, before bed, after supper. (I do some best work in the shower or in the tub. haha)

Whatever you do, do it because you want it and help your significant others (family and bosses) to  understand your needs. Then discard the guilt and work your muse. Let the words flow. It may take some extra effort but isn’t the joy worth it?

My NaNo count for the last five days is: 12,173. When the minimum is 1667 a day, that puts me 3,838 words ahead, and that’s more than a two day cushion. Cushions are good, like emergency funds in the bank. In the event of unforeseen circumstances (family emergency, sickness- me or others) I have some extra to help tide me over. And if nothing extraordinary happens, then I will finish early.

Confession. I’ve veered off outline. Yes, I’m a plotter. This is meant to be the bones of my sequel to Time and Blood, so I’m trying to get all my ideas down on paper. It will be an editing monster later but the important ideas will be on paper. Still, twice I’ve drifted away from my outline and had fun doing it. I’m just letting myself go where the characters want to go. Swallow your editor and give yourself permission to have fun. Word count is the goal. Content will be massaged later.

How do you measure success during NaNo? For me, success is butt-in-chair everyday with writing. Success is meeting your word goal but success is also not measured by numbers but in personal growth. Are you doing more than you used to do? Did you do more than yesterday? Are you more focused? Success may be in the self-discovery. Allow yourself to realize personal success not just a happy word goal.

Tell me how you are doing and how you are managing your time. I’d love to hear from you. I’d like to know, How Do YOU Measure Success (and when)?

Next week, let’s talk about getting tired and frustrated and how you can push through it.

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What’s next? I’m appearing at Authors Invade Columbia this Saturday Nov 11, in Columbia, SC, 10 am – 3pm. Come out to see us if you are close. It would be delightful to meet you.

Until we meet again,
I remain, Yours Between the Lines,
Sherry

Happy Halloween Eve! Are you ready for the boo-tiful ghosts and goblins to visit? Have you prepared so not to anger the spirits? Ha! I’m stocked with chocolate and ready to watch scary movies, eat pumpkin pie and gorge on Hershey bars. My inner kid is looking forward to The Great Pumpkin, Charlie Brown and then some delicious version of Dracula.

My childhood memories are so tender and precious about Halloween. I looked forward to the changing leaves (in Illinois) and the cooler nights. We dressed warmly under our costumes and dashed out in the twilight to threaten our neighbors into surrendering their candy. “Trick or Treat, smell my feet, gimme something good to eat!”  (The implied threat was if you don’t, we’ll be mean to you.) Then the neighbors would either recoil in mock fear and pass out candy OR first insist that we perform a trick, which meant do a dance, sing a song, tell a joke or some such thing, and then handed over the candy. How we lived for this one night of uninhibited wild joy. We could be anyone and anything we wished.

And when the night was over and we’d robbed  visited every house, we gathered at my house (or someone’s) where parents watched us dump our haul and trade as parental watchful eyes looked out for anything strange in our goodies. 

I miss those days when we could play in masks without drug dealers, pedophiles, drive by shootings or kidnappings, gang’s on corners or any fear whatsoever other than would we miss out on the best candy at Mrs-so and so’s house. 

But I still enjoy the holiday and I decorate and remember, share little goodies with friends and act just as crazy this time of year as convention will allow. I am, after all, a Halloween lover and I think it influenced my stories and books. And speaking of books…..

So now to your treats! On my monthly live Facebook chat Oct 28, I reminded watchers of some upcoming events. First, my vampire poetry, By Light Betrayed, is on the last days of its sale. You can get this in ebook for 99 CENTS! And the book has color photography. On Nov 1, the ebook returns to $3.99 and will NEVER EVER go on sale again. So now is the time. My treat to you.

Next, my new book, Time and Blood is available to pre-order. This is the first book in my new paranormal romance series, Evening Bower.  The prequel was The Gypsy Thorn and sets up the events in the new book. You can pre-order TIME AND BLOOD and be sure of the sale price of 99 cents.

And here’s my treat — the first five people who comment (with more than just a hi) can receive A FREE Time and Blood ebook!!!!!  But you have to comment today, Oct 30!

I also promised some drink recipes. So let the spirits soar!  Here you go:

**Vampire’s Kiss (a personal favorite)**

3 oz Cranberry juice (unsweetened)
2 oz. Chambord
2 oz Raspberry Vodka (Cherry works too)

Shake gently, add a couple ice cubes and pour into a martini glass.

 **Dracula’s Brew (men like this one especially)**

 2 oz Applejack
1 oz fresh lime juice
1/2 oz red grenadine syrup

Combine in a shaker, add ice, shake, pour!

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Books! During my chat I mentioned some good Halloween reference books for authors looking for references of extra, unique info. Here are four links.

The Deluxe Transitive Vampire.  Gypsy Magic.  Wicked Plants.  Tarot for Writers.

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There you have it. FREE ebooks! Great drinks. Cool books to add to your library.  And More ——

AUTHOR SIGNING:  I will be in Columbia, SC for Authors Invade Columbia book event/signing on Nov 11. COME OUT/COME DOWN. I’m looking forward to seeing you. Tickets are $12 but I may be able to get a free couple tickets if you comment and tell me you’re coming and you need one. Do it FAST.

AUTHOR RADIO Appearance! I’ll be on Yvonne Mason’s OFF THE CHAIN blogtalk radio on Nov 2 at 8pm. Tune in for the hour as I talk with Yvonne about the new book, the prequel, and anything else that makes us laugh or strikes our fancy. She is the best and you’ll love listening to her. Call in to ask questions too!

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Don’t forget, November is National Novel Writing Month – if you want to follow along with me, I will be reporting my DAILY progress on my Facebook Author page. And I will give you my weekly progress here on the blog, every Monday. Or buddy up with me on the website and I’m poetphoenix. I hope you’ll join me on this adventure in writing.

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Now, go out and enjoy the Halloween season. Listen to the leaves as they whisper the secrets of Autumn. Listen as the wind whispers to the trees. Let your inner child laugh and play. 

Happy Halloween, readers. I’m blowing candy kisses!
I remain, Yours Between the Lines,
Sherry

November brings a delightful sensory overload of autumn colors as the landscape trades green for crimson and burnt umber. Delicious aromas tempt our palates with hints of apple and pumpkin pie. And leaves skitter across pavements as winter winds whisper of cooler nights and the approaching holidays. But November for me, and for many millions of other writers, heralds the beginning of something else…something wicked this way comes! National Novel Writing Month or NaNoWriMo.

So, exactly what is this thing that has social media buzzing and writers around the globe stocking up on chocolate, coffee, wine and notebooks?

NaNoWriMo (nanowrimo.org) is a writing challenge: complete a novel of 50,000 words during the month of November. It sounds daunting, right? Novice writers, journalists, bloggers, and established authors from around the world accept this gauntlet toss. “Time to write your novel!” is the cry that echoes from libraries, coffee houses, living rooms, dorm rooms, church basements, kitchen tables, and park benches. I answer the call again this year with classic excitement and this will be my sixth consecutive year.

Today, my hope is to help you feel this same enthusiasm and why you should join me.

Whether you are an author with several books, a studying writer, or just someone who thinks they might like to try writing a novel, there are several lessons and takeaways from this month of self-torture.

First, by participating in NaNoWriMo, you announce to the world that you have a voice needing expression. Perhaps you like telling short stories or children’s tales. Maybe you prefer sitting up late and thinking of spine chilling ghost stories. Does heart-palpitating romance get your blood racing? Or would you rather be a cop on a beat in 2250 fighting off dangerous robot robbers. Vampire hunters anyone? Or maybe now is the time to tell your grandmother’s story, the one she has shied away from because she’s too humble to recount her youthful exploits. Whatever your genre or reason, whatever your experience or lack of it, NaNo offers everyone a chance to attempt storytelling.

Another joy of NaNo is no one has to see what you write. This isn’t a show and tell. You only need to share your work if you wish. Though the fun of the process is sometimes reading pieces of your work to others (who also read theirs to you) and laughing over particularly funny or out of context moments. After all, you must produce 50,000 words and they don’t always make sense. And they probably are hard won. Because NaNo teaches you to swallow your inner editor and just write. A valuable lesson to learn and carry into your future.

Most writers and participants fear the word count. That’s 1,667 words a day. Although it may not sound very daunting, you soon discover how tricky it is. There are days when you write like crazy. And other days when you can barely find ten good words. Don’t forget your life will keep interrupting you. Kids, family, job, neighbors, your pets, sleep – all things that will be roadblocks. NaNo is nothing if not challenging. To add to the confusion we have holidays and school breaks at the end of the month so better plan for those, too.

Truthfully, I never focus too long on the word count. It’s a goal, and there are rewards and prizes if you achieve it. However, that’s not really the point of NaNo. What you learn is that where there is a will, you make a way. You learn to make time to write. You establish a writing habit, a daily, butt-in-chair attitude. Surprisingly, writing daily gradually becomes a craving and a need, like breathing. It only takes two weeks to make a habit and three weeks to make that habit stick. We’re going to have four weeks to perfect our compulsion. We’re golden!

Most of all, NaNoWriMo provides a chance to interact with other writers, people like you who feel the need to stretch their inky nibs and see what tale sleeps just beneath the muse’s surface.

I mentioned that even established writers participate in NaNoWriMo. Water for Elephants by Sara Gruen and The Night Circus by Erin Morganstern (took her two NaNo’s) were products of this crazy, writing month. My novels (Midnight Assassin, Breaking the Glass Slipper, The Gypsy Thorn, and Time and Blood) all began from an outline and 30 days of NaNoWriMo!

NaNo gives you the chance to discover the writer sleeping in you and the stories you have waiting to explode. You may discover there’s more to you than you ever imagined because you gave yourself a chance to find out. A leap of faith in your storytelling ability.

That’s why I NaNo and why you should, too.

Join me at nanowrimo.org, my username is poetphoenix. I’ll gladly be your writing buddy even if you aren’t in my region (Charlotte, NC). C’mon, we’ll do this together and have some fun! And don’t worry about being alone — millions others, just like us, will be doing it too. 

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REMINDERS:  Time and Blood is available for pre-order here. If you’ve read The Gypsy Thorn, then you are ready for this new paranormal romance series, Evening Bower. Going to be quite a ride folks, so come with me.

ALSO:  The ebook version of By Light Betrayed-Poetry of the Vampires, is only ON SALE for 99cents during OCTOBER. On Nov 1 it goes back up to $3.99. So get a copy now and enjoy some seductive and creepy vampire poems. Just…leave the light on. There is also a preview of Midnight Assassin – A Tale of Lust and Revenge in the back! So 99cents is a great value.

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Finally, please join me for my monthly Fireside with the Phoenix Facebook LIVE chat on Saturday, October 28 at 11 a.m. EDT. I’ll be talking NaNo, show you some books to help you with your scary writing, and I’m going to make a Vampire’s Kiss LIVE (that’s a drink). So come for the fun – it’s only about 15 minutes. I will answer questions live, too.

Okay I’m off to stock up on coffee, cream, chocolate, snacks, pencils and paper for the printer. See you next week as we celebrate Halloween with some creepy good fun.(Now go register for NaNo).

As always thank you for dropping by.
I remain, Yours Between the Lines,
Sherry